Who is Doe Deere?
Doe Deere has always had a passion for entrepreneurship. At the young age of thirteen, she sold semi permanent tattoos on the street. She was born in Russia, but at the age of seventeen, she moved to New York to pursue her career in design. While she was in New York, she joined a band where she met her former husband. She also designed her own clothing in which she called ‘Lime Crime.’
Doe also always had a love for unique and bold colored makeup, but it wasn’t always easy for her to find, so she started making her own. When she started getting into makeup, she realized that it was her true passion and she didn’t want to turn back. She realized that makeup was her true passion and she found a love for it. Then in 2008, she started her very own, all-online makeup brand called ‘Lime Crime.’ She wanted this makeup to be unique and bold, and that is exactly what she pursued with her makeup brand.
She launched ‘Lime Crime’ in 2008 and worked very hard to promote her new products. She started by creating makeup tutorials on her vlog, and she also did special give always and prizes, and by 2009, her business really picked up and continued to grow from then on.
Lime Crime stood out from all of the other makeup brands. Doe came up with a unique mascot, colors, and names for her brand. Her makeup is all themed around unicorns and fairytales. She always had a love for both of them, so she added them together and made something unique and successful. All of her products are animal cruelty free and vegan.
Lime crime features several different products such as matte lipstick, nail polish, eye shadow, glittery lip gloss, high lighter, chrome lipstick, semi-permanent hair dye, make-up brushes, and more. Lime Crime now has over three million followers on Instagram and her products are the top of the line.
Doe Deere cares a lot about her business and her customers. She strives to make sure that everything she sells is the best it can be. She tries out all of her products before she puts them on the market, and if she wouldn’t wear them, then she will not sell them. She always used makeup as a way of self expression, and she believes that everyone should be able to express themselves through what they choose to wear. She had a goal, and turned her passion into something miraculous.
To learn more, visit https://www.limecrime.com/about/.