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Podcast One in conjunction with Edison Research Evaluate the Effectiveness of Podcast Advertising

Early on February 9, 2017, Norman Pattiz and Tom Webster, the VP of strategy at Edison Research, unveiled the findings of studies focusing on the outcomes of adverting tests.

The studies involved five top national consumer brands spread out across five distinct service and product categories. They were undertaken throughout the last half of 2016 and revealed significant positive outcomes of podcast adverting on intent to buy, recall of specific messaging and brand recall.

Edison Research undertook three different studies in 2016 for PodcastOne to evaluate the usefulness of podcast advertising for five major national brands.

Some of the brands involved were popular but aimed at unveiling new messaging whereas others were less popular but were seeking more awareness and trial. The online surveys were conducted not only before the campaigns ran but also after each of the five national brands had run for about 4-6 weeks.

One of the findings from the study suggested that unassisted product awareness raised by 47% from pre-study to post-study, especially for a financial services product. Learn more about Norman Pattiz:

The unaided product awareness for a lawn and garden product and automobile aftermarket product increased by 24% and 37 % respectively. Additionally, the results cited that more than 60% of the listeners stated a specific grocery brand post-campaign, which increased from 7% among pre-study listeners.

Norman Pattiz

Norman Pattiz is the brains behind the inception and success of PodcastOne. He boasts of vast experience in radio syndication spanning for more than 40 years. Pattiz made a name for himself after founding Westwood One, which he steered into one of the largest entertainment, news, sports talk and traffic programming provider in the United States.

He is also known for founding Courtside Entertainment Group in 2010 in a bid to produce and distribute quality programming. At the close of 2012, Pattiz launched Podcast One after spotting the untapped potential existing in the audio-on-demand industry.

In a statement at Dash Conference, under the leadership of Norman Pattiz as the founder and executive chairperson, Podcast One prides itself as the leading distributor in audio on-demand programming. As such, the company has a line-up of popular brands and personalities like Dan Patrick, Adam Carolla, Larry King, Dr. Drew and TheCHIVE, Steve Austin among many others.

Pattiz is a proud inductee of the 2009 National Radio Hall of Fame. He has also garnered various awards such as the Giants of Broadcasting Award. Furthermore, Norman Pattiz is a member of the Pacific Council on International Relations and the Council of Foreign Relations.

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